🔍 Client Overview
Meraki is a community-driven initiative that focuses on self-expression and creativity, celebrating individual brilliance through thoughtfully crafted creative packages and personal showcases.

🎯 Project Objective
To create a visually appealing logo and promotional poster for the launch announcement of Meraki’s “Creative Packages” program, highlighting its essence and presenting it in a warm, engaging, and elegant tone.

💡 Our Approach

• Designed a unique logo featuring a heart and tree motif to represent growth, creativity, and inner essence

• Used a flowing, organic typeface for “Meraki” to evoke personal touch and artistic identity

• Poster layout followed a clean and emotional design with soft blues and modern typography

• Focused on balance between professional presentation and emotional connection

• Highlighted key contributors (Chandana Anand Bawa, Isha Bawa, Anupama Krishnan) to give credit and authenticity

✅ Key Deliverables

• Custom Meraki logo design with meaningful symbolism

• Launch announcement poster in high-resolution format (for print and digital)

• Typography hierarchy optimized for clarity and emotion

• Design aligned with Meraki’s values: essence, brilliance, and personal expression

📈 Results

• Successfully created an eye-catching and soulful identity for Meraki

• Poster received strong engagement and appreciation during the program’s initial announcement

• Helped establish Meraki as a visually compelling and emotionally resonant initiative